Our new brand identity helps us distill the essence of Siili Auto and the core behavior of our people, so we can keep exploring and get to new places.


We are premium makers, focused professionals with strong drive and passion. We identify the problems with our clients with honesty and openness. We always have a ‘driving innovation’ mindset and attitude.

We are tech-savvy, calm, open, and confident. We know our stuff.

But we are not stiff, arrogant, or unapproachable.

Our communication and materials are sleek, minimalistic, premium, simple, and direct. With a no-nonsense attitude that makes us who we are.

Our logotype is a combination of humane and tech.

Hard and soft,
visionary and actionable,
systemic and emotional,
rounded and straight.