Siili Auto's new brand identity

Date → 14 March, 2023
Author → Siili Auto
Series → News
Tags
Brand
News

Our new brand identity helps us distill the essence of Siili Auto and the core behavior of our people, so we can keep exploring and get to new places.

 

We are premium makers, focused professionals with strong drive and passion. We identify the problems with our clients with honesty and openness. We always have a ‘driving innovation’ mindset and attitude.

We are tech-savvy, calm, open, and confident. We know our stuff.

But we are not stiff, arrogant, or unapproachable.

Our communication and materials are sleek, minimalistic, premium, simple, and direct. With a no-nonsense attitude that makes us who we are.

Our logotype is a combination of humane and tech.

Hard and soft,
visionary and actionable,
systemic and emotional,
rounded and straight.

 

About the
authors

Max Pusa

A normal 18-year-old teenager from Espoo, Finland who's currently attending the last year of high school. He’s always been a car and a motorcycle enthusiast. He's had his driver’s license for a little more than a year now and driven over forty thousand kilometers in the past year. One of his favorite hobbies is riding a motorcycle and playing different sports with his friends.

Mateusz Skoczylas

Mateusz is a Designer with over 14+ years of experience. His marketing background has taught him to combine user and business needs creatively. As an interaction designer, he is looking for Automotive HMI & Artificial Intelligence's functional business application, creating high-fidelity prototypes (interactive, connected to external APIs). He is a great team player who always serves with a helping hand by changing perspective for each challenge and finding the best approach to work.

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