The interface between humans and machines (HMI) is usually the fastest way to improve the perceived performance of a machine.
Take Apple: Macintosh was first a user interface idea (GUI). iPhone was first a user interface idea (multitouch screen). The miracle of Apple is selling premium products, Ferraris in mass volumes, Toyota. The secret is over-investing in the UI.
How can this thinking be applied to our planet’s biggest challenge - CO2 emissions?
See you on webinar - more info on webinar page https://auto.siili.com/event/hmi-design-is-the-fastest-way-to-cut-traffic-co2-emissions-name
