The interface between humans and machines (HMI) is usually the fastest way to improve the  perceived performance of a machine.

Take Apple: Macintosh was first a user interface idea (GUI). iPhone was first a user interface idea (multitouch screen). The miracle of Apple is selling premium products, Ferraris in mass volumes, Toyota. The secret is over-investing in the UI.

How can this thinking be applied to our planet’s biggest challenge - CO2 emissions?

See you on webinar - more info on webinar page

Latest news


You’re going to need a new marketing strategy if you want to reach the young audience - MaxZ


The young favor Modern Designs - MaxZ


The young do care - MaxZ


Covid-19 and Personal Transport - MaxZ