The interface between humans and machines (HMI) is usually the fastest way to improve the  perceived performance of a machine.

Take Apple: Macintosh was first a user interface idea (GUI). iPhone was first a user interface idea (multitouch screen). The miracle of Apple is selling premium products, Ferraris in mass volumes, Toyota. The secret is over-investing in the UI.

How can this thinking be applied to our planet’s biggest challenge - CO2 emissions?

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