Max Z

What does the generation Z who has grown up in the with a touch screen glued to their hands want from the car industry, they are the future customers anyway. How does climate change affect their choices, and how do they feel about the revolution of electric powered cars? Read our blog series “Max Z” about the future of mobility through the eyes of a Finnish car-enthusiast teenager.

Latest news


The Origo Steering Wheel wins German Design Award 2021


The Future of Automotive Design - MaxZ


Life on Two Wheels - MaxZ


Four wheels move the body, two wheels move the soul - MaxZ