Max Z

What does the generation Z who has grown up in the with a touch screen glued to their hands want from the car industry, they are the future customers anyway. How does climate change affect their choices, and how do they feel about the revolution of electric powered cars? Read our blog series “Max Z” about the future of mobility through the eyes of a Finnish car-enthusiast teenager.

Latest news


You’re going to need a new marketing strategy if you want to reach the young audience - MaxZ


The young favor Modern Designs - MaxZ


The young do care - MaxZ


Covid-19 and Personal Transport - MaxZ