Experience design and creative technology are two relative newcomers in vehicle design. In the open virtual fireside chat "Creating an unfair advantage in car design" the experts from iconic design company Pininfarina and car HMI firm Siili Auto explain how both fields help design create an unfair competitive advantage in new products development. Read more and join us on 7th May at 10 AM EDT: https://bit.ly/2SiJ1ef

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