COVESA All Member Meeting in Detroit

Date → 26 September, 2024
Author → Siili Auto
Series → Events
Tags
COVESA

Connected Vehicle Systems Alliance (COVESA) All Member Meeting was held in Novi (Detroit area), USA from September 25-26, 2024. We were thrilled to be there as a Silver Sponsor of the event.

 

The first day kicked off with a keynote from Steve Crumb, COVESA’s Executive Director, followed by a series of engaging sessions. Notably, several presentations delved into the Vehicle Signal Specification (VSS), a project we’re deeply involved in at Siili Auto.

VSS is a key initiative aimed at standardizing how vehicle data is defined and communicated. It provides a common data model that describes various signals generated by a vehicle, allowing different stakeholders to work with a unified structure. We’re proud to have recently contributed to the open-source codebase (check out the full story here.)

COVESA’s initiatives extend far beyond the automotive sector. In an insightful panel discussion titled „Bringing Value to Adjacent Industries through Vehicle Data,” John Ellis, Ted Guild, and Shankar Yoganathan explored how industries such as commercial fleets, off-road vehicles, and insurance can derive significant value from vehicle data. The session highlighted the wide-reaching potential of connected vehicle data to drive innovation and efficiency across a range of sectors.

The second day of the event was packed with insightful presentations and engaging discussion panels. The Vehicle Signal Specification (VSS), a project in which we are heavily involved, remained a key topic of discussion throughout the day.

One of the standout sessions for us was the panel titled “Next Level Vehicle Experiences – New Innovations,” led by Michael Blicher, Dan Daogaru, and Peter Winston. The panel explored Augmented Reality and immersive experiences, both of which have been major focal points in the R&D aspect of our work. In line with these themes, we’ve developed the acclaimed Mixed Reality Cockpit—an innovative simulator that allows product development teams to quickly prototype and test holistic digital experiences before physical seating bucks or test vehicles are created. Discover more about it here: here

Like the first day, there was ample opportunity for insights from other industries. A panel featuring Ansgar Gerlicher, Debbie Moore, Cindy Warner, and Jennifer Dukarski explored the legal aspects of data collection and consent.
Another engaging session was led by Arianne Walker, who discussed the evolving applications of large language models (LLMs). She explored how these models can drive new services, enhance functionality, enable personalization, and transform interactions.

The meeting clearly demonstrated that COVESA is at the forefront of automotive innovation, and we’re looking forward to our continued collaboration as an alliance member.

Next stop: Unreal Fest Seattle 2024, happening from September 30 to October 3 in Seattle, USA. We would love to meet you in person! To schedule a meeting, please reach out to Jim Crawley, our Executive VP of Sales, at jim.crawley@siili.com.

See you soon!



About the
authors

Max Pusa

A normal 18-year-old teenager from Espoo, Finland who's currently attending the last year of high school. He’s always been a car and a motorcycle enthusiast. He's had his driver’s license for a little more than a year now and driven over forty thousand kilometers in the past year. One of his favorite hobbies is riding a motorcycle and playing different sports with his friends.

Mateusz Skoczylas

Mateusz is a Designer with over 14+ years of experience. His marketing background has taught him to combine user and business needs creatively. As an interaction designer, he is looking for Automotive HMI & Artificial Intelligence's functional business application, creating high-fidelity prototypes (interactive, connected to external APIs). He is a great team player who always serves with a helping hand by changing perspective for each challenge and finding the best approach to work.

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