What is the future of in-car entertainment? A recent discussion panel held in cooperation with our partners at Xperi and SBD Automotive provides captivating insight into the topic, with an on-demand online recording now available.


Panelists include: Konrad Kabaja, CTO, Siili Auto; Anthony Landamia, Director, Product Management, Xperi; and Adam Jefferson, User Experience Specialist (Connected Car), SBD Automotive. The panel focuses on the user experience perspective, with a special emphasis on personalization—now made even more attainable given the recent development of generative AI.

The partnership between Siili Auto and Xperi dates back to last year, when we came together to create a cockpit simulator designed to showcase the potential of integrating Xperi’s in-car entertainment solutions with HMI-configured OEM-grade hardware.

Check out the video recording.

Happy watching!