for TU America 2018 Automotive Car Show
Tech demo
Automotive UX R&D
Instrument cluster concept
Custom maps using Mapbox
Qt 3D Development
Prototyping
UX & UI Design
3D Design
The challenge was to make 3D rich showcase for The QT Company and utilize variety features of QT 3D Studio and include WOW 3D elements in it without losing simple and stylish look of the instrument cluster.
Siili cooperated with Northern Works - company specializing in industrial design - in preparing custom 3D SUV model.
Custom Mapbox theme was created including 3D buidlings and Dynamic Hill Shading.
At Siili Auto we're doing everything we can to always stay ahead of the curve with the HMI technology and always identify biggest pain points that our customers need to address. As the tech progresses exponentially every year, the need for more rich designs and push for improvements in the process of bringing those designs to life on the target are becoming the number one concern of many OEMs and TIER-1s.
The Origo Steering Wheel concept has received recognition from the German Design Awards council for outstanding design quality. The project was chosen as a Winner in the category of Excellent Product Design – Human-Machine Interface.
