You’re going to need a new marketing strategy if you want to reach the young audience

Ever heard of TikTok, or what it really is about? Placing your new car in a Netflix movie? In this week’s post, our next-gen blogger Max Z explains why traditional marketing methods won’t cut it if you want to reach the younger audience in 2020.

What is Max Z?

Max is our insight to Gen Z, and generously promised to spend his summer blogging for us about the next gen’s attitudes and expectations on driving and mobility.

See the blog series