August 3, 2020

You’re going to need a new marketing strategy if you want to reach the young audience

Ever heard of TikTok, or what it really is about? Placing your new car in a Netflix movie? In this week’s post, our next-gen blogger Max Z explains why traditional marketing methods won’t cut it if you want to reach the younger audience in 2020.

What is Max Z?

Max is our insight to Gen Z, and generously promised to spend his summer blogging for us about the next gen’s attitudes and expectations on driving and mobility.


Let’s face it — your car just might be your new best friend


Car HMI trends set and confirmed for 2020


Immersion — the word describing the top HMI innovations in CES 2020


How to build REST API with Arrow, Ktor and requery in Kotlin


“Alexa, show me the future!” — Voice Summit 2019


First steps with Android Automotive Car API


Optimizing rendering performance on STM32 using DMA2D


Qt 3D Studio — Digital cluster for a car — Part II

What’s new?

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