August 3, 2020

You’re going to need a new marketing strategy if you want to reach the young audience

Ever heard of TikTok, or what it really is about? Placing your new car in a Netflix movie? In this week’s post, our next-gen blogger Max Z explains why traditional marketing methods won’t cut it if you want to reach the younger audience in 2020.

What is Max Z?

Max is our insight to Gen Z, and generously promised to spend his summer blogging for us about the next gen’s attitudes and expectations on driving and mobility.

28.1.2020

Let’s face it — your car just might be your new best friend

21.1.2020

Car HMI trends set and confirmed for 2020

15.1.2020

Immersion — the word describing the top HMI innovations in CES 2020

8.11.2019

How to build REST API with Arrow, Ktor and requery in Kotlin

28.8.2019

“Alexa, show me the future!” — Voice Summit 2019

14.5.2019

First steps with Android Automotive Car API

25.3.2019

Optimizing rendering performance on STM32 using DMA2D

27.2.2019

Qt 3D Studio — Digital cluster for a car — Part II

What’s new?

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