Blog Series:

Max Z


What does the generation Z who has grown up in the with a touch screen glued to their hands want from the car industry, they are the future customers anyway. How does climate change affect their choices, and how do they feel about the revolution of electric powered cars? Read our blog series “Max Z” about the future of mobility through the eyes of a Finnish car-enthusiast teenager.

August 3, 2020

You’re going to need a new marketing strategy if you want to reach the young audience

Ever heard of TikTok, or what it really is about? Placing your new car in a Netflix movie? In this week’s post, our next-gen blogger Max Z explains why traditional marketing methods won’t cut it if you want to reach the younger audience in 2020.

What is Max Z?

Max is our insight to Gen Z, and generously promised to spend his summer blogging for us about the next gen’s attitudes and expectations on driving and mobility.

Max Z
July 24, 2020

The young favor Modern Designs

Max Z
July 17, 2020

The young do care 

Max Z
July 14, 2020

Covid-19 and Personal Transport

Max Z
July 16, 2020

Alternative ways of commuting shaping peoples’ lives.

Max Z
July 14, 2020

What do the young think about cars in 2020

Max Z
July 14, 2020

From an old Diesel to a Tesla as a new Driver

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