August 3, 2020

You’re going to need a new marketing strategy if you want to reach the young audience

Ever heard of TikTok, or what it really is about? Placing your new car in a Netflix movie? In this week’s post, our next-gen blogger Max Z explains why traditional marketing methods won’t cut it if you want to reach the younger audience in 2020.

What is Max Z?

Max is our insight to Gen Z, and generously promised to spend his summer blogging for us about the next gen’s attitudes and expectations on driving and mobility.

Max Z

The young favor Modern Designs

Max Z

The young do care 

Max Z

Covid-19 and Personal Transport

Max Z

Alternative ways of commuting shaping peoples’ lives.

Max Z

What do the young think about cars in 2020

Max Z

From an old Diesel to a Tesla as a new Driver


Vulkan API as a predictable and efficient way of building automotive HMIs


What your face tells about you

What’s new?

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